When Miami Dolphins legend Jason Taylor wanted to freshen up the look for his twelfth annual charity table-tennis tournament, the retired NFL superstar turned to Thunderous Genius Creative House.
Given Taylor had teamed with current Dolphin Mike Pouncey for the event, Thunderous Genius developed a re-branding concept mirroring a heavyweight prizefight. Utilizing gritty graphical elements and dramatic photography pitting the gridiron giants against each other, TG helped the Jason Taylor Foundation transition a long-standing, family oriented fundraising staple into an edgy, must-see “new” event.
· “Fight Poster” promotional flyer
· Individualized life-size hanging banners featuring both Taylor and Pouncey
· Social media headers and web takeover pages
· Full event apparel design